Dear customer, we at FUEGO AZTECA take very seriously the importance of adequately protecting your personal data. Therefore, and in accordance with the provisions of the Federal Law for the Protection of Personal Data in Possession of Individuals (LFPDPPP), INDUSTRIAS FUEGO AZTECA, S.A. DE C.V. (Fuego Azteca), located at Volcán Ajusco 3400, Col. El Colli Urbano, Zapopan, Jalisco, Mexico, in its capacity as responsible party, makes this Privacy Notice available to you, with the purpose of 1) making transparent for you the treatment that your personal data will receive, and 2) facilitating the exercise of the rights that the LFPDPPP confers to you.

1. About the Personal Data Processed

For the purposes indicated in this Privacy Notice, we collect the following data: name, address, telephone, email, date of birth, gender, tax data.

It is relevant to mention that this set of data is indispensable for Fuego Azteca to be able to carry out the transactions and contracts entered into with you. For this reason, the revocation of consent or the exercise of the right of cancellation for the processing of such data will result in the termination of any contract you have entered into with Fuego Azteca, without liability for the latter.

2. Purposes of Processing

Your personal data will be used for the following purposes:

i)  Identification and verification.

ii)  Communication and contact.

iii)  Process payments to carry out the sale of products through the website.

iv)  Shipping and delivery of goods and services.

v)  Invoicing of payments.

vi)  Compilation of your purchase history.

vii)  To credit product returns, where applicable.

Also, your personal data will be used for internal studies on consumer habits, for promotional purposes and continuous improvement of our products, for example:

i)  Send you information about our products.

ii)  Send you Fuego Azteca offers and promotions.

iii)  Conduct surveys on the quality of our products.

3.Limitation of use and disclosure of information

If you wish to stop receiving the promotional messages referred to in the previous point, we invite you to contact us at any time by e-mail aviso.privacidad@fuegoazteca.com and send us your request by this means.

We remind you that INDUSTRIAS FUEGO AZTECA S.A. de C.V. is the only entity that has access to the information collected by the system of notification of promotions and offers; therefore, we do not use your information for purposes other than those described in this Notice.

The advertising referred to in the preceding paragraph is carried out by means of notices and promotional messages via e-mail, which will only be sent to you and those contacts who have registered for this purpose. However, you may modify this instruction at any time by using the link "If you wish to stop receiving this information, click here".

4. Safety mechanisms

We inform you that, in order to guarantee the safeguarding of your personal data and to fully comply with the obligations established by the LFPDPPP, Fuego Azteca has implemented the necessary and sufficient technical and administrative security measures.

The data provided by customers when creating an account or purchasing a product through our website, will be safeguarded by a security certificate, so that the data sent will be transmitted in encrypted form, which ensures its confidentiality.

Verify that you are in a protected environment by making sure that an 'S' appears in the navigation bar when you are on the 'My Cart' page, and when you are filling out the form with your personal data. For example "https://...".

5. Exercise of ARCO rights

At any time you wish, you may exercise before Fuego Azteca your rights of access, rectification, cancellation and opposition (ARCO) to the processing of your personal data. For this purpose, send us a written request via email, providing at least the following information:

i)  Name and address or other means of communicating a response to your request.

ii)  Electronic copy of current official documents proving your identity.

iii)  A clear and precise description of the personal data with respect to which you are requesting to exercise any of the ARCO rights.

iv)  The express manifestation of the right (i.e. access, rectification, cancellation or opposition) that you want to exercise on the processing of your personal data.

6. Revocation of consent to the processing of your data.

At any time, you may revoke the consent you have given us for the processing of your personal data, so that we stop using them. To do so, it is necessary that you send us your request via e-mail to  aviso.privacidad@fuegoazteca.com

Your request must be accompanied by the following information:

i)  Name and address or other means of communicating a response to your request.

ii)  Electronic copy of current official documents proving your identity.

iii)  Clear and concise description of the personal data in respect of which you wish to revoke your consent to the processing.

iv)  The expressed manifestation to revoke your consent to the processing of your data.

Within a maximum period of 10 working days we will attend your request and will inform you about the origin of the request via e-mail reply.

7. Data transfers

In no case will Fuego Azteca transfer the personal data of its clients to a third party without your prior consent. The only exception to this rule are those special cases where the data is required by court order to identify, locate or carry out legal actions.

8. Modifications to the privacy notice

Fuego Azteca reserves the right to modify or update this privacy notice at any time in order to comply with new legislation, internal policies or new requirements for the provision or offering of our services and products.

These modifications will be available to the public through the following means:

i)  On our website, section 'privacy notice'.

ii)  We will send it to the e-mail address you have registered in your account.

9. Use of cookies and analytics

This site has installed the digital measurement system Google Analytics, which is based on cookies according to www.google.com/analytics/learn/privacy.html.  The cookies through which the measurement is performed within the Fuego Azteca website do not collect personal information and are first source; this means that they are not shared with other sites or third party systems. Cookies do not collect sensitive data that would allow us to identify a person and are only used for statistical purposes.

10. Acceptance of terms

This Privacy / Confidentiality statement constitutes a legal agreement between the user and INDUSTRIAS FUEGO AZTECA, S.A. DE C.V.  Your use of this website as a user shall be construed as having read, understood and consented to the terms described in this Notice. If you have any questions, please contact us via email at aviso.privacidad@fuegoazteca.com.

11. Improper data processing

If you consider that your personal data protection rights have been violated, you have the right to go to the corresponding authority to present your case. The authority in question is the National Institute of Transparency, Access to Information and Protection of Personal Data (Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales, IFAI). Its website is home.ifai.org.mx .